This isn't just the overwhelm or feeling lost.
It's the mindf*ckery of being taught to be responsible for everyone else's happiness - your partner's, your kids', your ageing parents', your boss's.
That's where the guilt kicks in. Why the resentment builds. How the overthinking stops you making the right choices for you.
I'll help you elbow your way back into your own life.
With boundaries that stick, clarity that cuts through, and choices that are finally yours.
I've helped hundreds of women dismantle the mindf*ckery holding them back, to find more balance, direction and joy in their lives. You'll reclaim your energy, your direction and your sense of self.
Start Here - Book Your Breakthrough Hour
"Alana has changed my life. Working with her is the best investment I have ever made"
Siobhan Freegrad, OBE (56)
How I can support you this winter...
Winter, and the run-up to Christmas, can turn up the pressure, especially if you're caring for people at both ends of your family. Sometimes what you need is simply a little space to hear yourself think again.
Whether you want a decisive change with a coaching conversation, or deep, de-tangling shifts, there are plenty of ways I can help you.
Caught in the middle?
The Sandwich Years Session
90 minutes, one-to-one, for women caring for their kids and their parents at the same time. This 'sandwich year' stress can leave you overwhelmed. In this session we'll untangle the care, the money and the guilt, and you leave with a plan you'll actually use.
Book your session
Fancy a good winter read?
Midlife, redefined.
Curled up on the sofa, hiding in the car before pick-up, or stealing twenty minutes before everyone else wakes up, I'd love my book to keep you company. It's practical, honest, funny in places and full of the tools I use with my coaching clients. It also makes a brilliant Christmas present for the woman in your life who needs it.
Looking for small daily shifts?
Illuminate.
My guided journalling helps you reconnect with yourself in just a few minutes each day.
No pressure. No writing essays. Just thoughtful prompts to help you think more clearly, make better choices and build a life that's yours.
Need a quick reset?
Breakthrough Empower Hour
One focused coaching session to untangle what's going on in your head and leave with real clarity and a plan.
Perfect if you're feeling stuck, overwhelmed or standing at a crossroads.
Want change but not sure where to begin?
You're not alone! It's hard - maybe you’re overwhelmed, struggling or fed up. Or are you at an exciting new stage and want to start living life on your terms?
But your brain is so full of To-Do's, shoulds and overthinking, topped off by a lashing of guilt, you can't cut through the Blizzard Brain to find the clear skies.
I provide practical life support for women just like you. Support that you will learn to practise for yourself for all of your life.
Women’s lives today are bursting with possibility, and brimming with pressure. I'll help you manage the pressure so you can embrace the possibility.
This isn’t life coaching with a side of fluff.
This is bold, practical, brain-clearing clarity - backed by shift-provoking tools, a coach who gets it (because I'm in it) and zero bullsh*t
It’s not about being more productive.
It’s about feeling more empowered.
More balanced.
More like you.
This is how I help...
Because there is a lot of unlearning from that social training, and a bit of reconnecting back to yourself, I've developed this transformative coaching process -
Know Yourself → Believe in Yourself → Back Yourself
- We’ll take a clear, compassionate, and no-nonsense look at your life as it is right now.
- We’ll redefine what success really looks and feels like for you.
- We’ll name and challenge the limiting beliefs keeping you stuck.
- We’ll make space for new goals, better boundaries, and habits that feel good to live with - not just to tick off.
I'll help you build the life you actually want to live.
One that’s Better, Bolder, Brighter - and built on your terms.
1:1 Coaching
Breakthrough Empower Hour
This is one powerful hour where the focus is you. I might not solve all your problems, but we can certainly pack a lot in. In this powerful 1:1 session, I help you put your issue(s) in context, see things more clearly, and identify new solutions or directions for a better, bolder, brighter life.
12 Week 1:1 Programme
My Redefined Life - Better, Bolder, Brighter
This 12-week adventure takes you through my game-changing process of Know Yourself > Believe in Yourself > Back Yourself so you can reclaim your life. This is a deeply practical and transformative process where with curiosity and intention you will feel empowered and courageous for the life you are creating.
Specialised 1:1
Your Sandwich Years Session
For women caught between caring for their kids and their parents. In 90 minutes we work through the care, the work and money questions, the hard family conversations and the boundaries that protect you, so you, and your relationships, come out the other side.
✦ Soul & Spice ✦
An 'Un-Retreat' Adventure for women who want to
✦ Explore ✦ Expand ✦ Exhale
Marrakesh, 20th - 23rd March 2027
I am thrilled to announce my next 'un-retreat' luxury four-day coaching adventure in the heart of Marrakesh, designed to help you:
✦ Reawaken your five senses in one of the world’s most vibrant cities
✦ Reconnect with your sixth sense – your inner voice, your truth, your spark
✦ Reclaim your sense of self through powerful group coaching
Book now
Hey there!
I'm Alana
Hello lovely,
I’m a cheerleader, champion and warrior for women like you.
(Because I am a woman like you!). I know how ambitious we women are for ourselves, yet we're often operating in a system that still expects us to be all things to all people. As a result, we risk overwhelm, guilt, imposter syndrome and people-pleasing perfectionism every day.
This is the context in which women live their lives today. And it’s the framework for my coaching, which is a unique blend of professional expertise and personal experience (I’ve quite the backstory!).
I've also lived the sandwich years myself, caring for my mum after her stroke while raising three small daughters, and wrote about it in my Irish Times bestseller, The Sandwich Years.
My mission is to give you the life-long knowledge, skills, tools and confidence you need to live a better, bolder, brighter life that is brimming with self-investment and potential. Yahoo!
If you want a weekly wake up, subscribe to my newsletter Your Better, Bolder, Brighter Life, and read columns like
The Voice in your head is an Asshole
Why I turned down dinner with James Bond
You might laugh, you might cry, you'll certainly see yourself, but most of all I hope you will know you are not alone.
Subscribe Now"I recommend Alana 100% - she has a perspective on women's midlife challenges that comes from a lived experience. I found her empathetic but yet able to challenge some of my rigid belief systems always with kindness. The assigned exercises really helped me to keep moving forward."
Jan
"Alana has changed my life. Working with her is the best investment I have ever made"
Siobhan Freegrad, OBE (56)
